Empower Your Hotel Marketing with The Hotel Marketers
Your Partner in Building
Strong Digital Presence
With The Hotel Marketers, we don’t just understand hotel marketing — we live and breathe it. Founded by two hospitality marketing experts — Elea Kabaluk and Daniel Lassman — our agency was built with one mission: to help hotels drive more direct bookings, strengthen their brand presence, and thrive in today’s digital landscape.
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With over two decades of combined experience managing multimillion-dollar marketing budgets for hotel groups, resorts, and travel brands, Elea and Daniel bring an unmatched depth of expertise to every client engagement.
Elea Kabaluk is a digital marketing strategist with over 15 years of progressive experience leading campaigns for major hospitality brands, SaaS companies, and startups. With a background that combines organizational psychology, marketing expertise, and digital analytics, she has built a reputation for creating holistic strategies that drive loyalty, engagement, and measurable ROI.
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Before founding the agency, Elea managed multimillion-dollar marketing budgets, led cross-functional teams, and provided strategic consulting for brands across industries including hospitality, healthcare, education, and e-commerce. Her approach integrates human behavior insights with performance-driven marketing, resulting in consistently strong brand growth and customer connection.
Daniel Lassman brings over 15 years of expertise in marketing strategy, team leadership, and full-funnel digital execution. With a strong foundation in performance marketing, paid social, SEO, and analytics, he has helped Fortune 500 companies, global brands, and high-growth service industries achieve their digital growth goals.
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Throughout his career, Daniel has built scalable marketing infrastructures, optimized multi-channel campaigns, and driven consistent revenue growth across platforms like Google, Meta, TikTok, and Microsoft. His results-focused mindset and hands-on leadership have made him a trusted partner for brands seeking sustainable, measurable success.
Strategic Partners for Hospitality Growth
Together, Elea and Daniel created The Hotel Marketers to meet the unique needs of the hospitality industry — combining the analytical rigor of big-agency performance marketing with the personalized service of a boutique firm. Our passion lies in crafting data-driven, customized strategies that help hotels of all sizes boost direct bookings, strengthen brand loyalty, and thrive in a competitive digital landscape.
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With The Hotel Marketers, we are proud to act not just as a marketing provider, but as an extension of your team — collaborating closely with you to elevate your brand and achieve your business goals.
Why Hotels Choose The Hotel Marketers
We specialize in helping hotels stand out, increase direct bookings, and build lasting guest relationships.
Here’s how we help our clients succeed in today’s fast-changing hospitality landscape.
Standing out in crowded
travel marketplaces
Crafting tailored strategies that differentiate your hotel brand, boost visibility, and capture attention in highly competitive markets.
Reducing reliance
on costly OTAs
Implementing direct booking campaigns and guest loyalty initiatives that help lower your dependency on third-party platforms and improve your bottom line.
Driving profitable
direct bookings
Building high-converting websites, optimizing paid media, and leveraging SEO to maximize your direct booking revenue and reduce acquisition costs.
Building meaningful
guest relationships
Developing targeted email marketing, retargeting strategies, and loyalty programs that turn first-time guests into lifelong brand advocates.
